Our Founders



Our Founders

Meet our founders whose dedication
has ensured that the use and implementation of
the correct natural and allergen free ingredients,
in the right quantities and quality are uncompromised.



Jan Benham
Jan Benham Quote
Certified Natural Health Practitioner
Ensuring the right natural ingredients are formulated
Internationally renowned trainer and practitioner of holistic therapy Jan Benham FSBTh, FFHT, MIFPA, RAHP, CNHP has a wealth of expertise in the field of natural beauty.
Jan's extensive career in the field of holistic beauty began 40 years ago...

...spanning from initiation into the world of cosmetics as a Beauty Therapist, in the four decades since launching her first natural skincare line, Jan evolved into a most respected pioneer in the field of aromatherapy and holistic cosmetics based on the principles of complementary medicine.


Years of creative career development as a practitioner, trainer, formulator and business owner of various walk-in and e-commerce stores fine-tuned Jan's natural acumen and understanding of the most effective ways to create supportive, holistic skin care remedies that treat the body and spirit as a whole.

Extensively influencing the world of botanical care with retail premises and training facilities


spanning Canada, The Netherlands and the UK, Jan's experience motivated her to address the gap in the market for a benchmark standard pre- and post-natal plant-based range, effectively and responsibly formulated for physiological and psychological support.

These decades of invaluable insight have been funneled into Curate Babies exceptionally nurturing range.



Current work includes ongoing research and development for further supportive products in the Curate Babies range.

In addition to this, Jan is still fully active in her educational capacity as tutor of the Aromatherapy and the Holistic Health program at Shirley Price College in the UK while also giving regular workshops at private colleges.

Jan's lends her expertise at an institutional level, teaching psychiatric nurses “Aromatherapy for Mental Care” at NHS Hospitals in the UK and is in demand hosting seminars and workshops worldwide including the Czech Republic, the UK, Canada, the Netherlands and Germany.









Jan is also recognised as a widespread author and publisher with her titles available in major bookstores, amazon and Kindle.
The Creamy Craft of Cosmetic Making with essential oils and their friends, 1996, 2011

The Baby Boomers Beauty Bible, 2004, 2011


Pet Care with Essential Oils and Their Friends, 2013

Dare to Kiss (The art of making lip care products and cosmetics), 2014


The Art of Making Eye Make-Up 2016

The Art of Making Natural Foundation, 2017






Jan Benham Quote Jordan Davis


NMC Registered Midwife & Baby Massage Instructor
Blending traditional and contemporary expertise
Being a midwife was the only goal for Jordan, who qualified as an NMC Registered Midwife in 2016.

As a woman of Guyanese and Jamaican heritage, where natural herbs and spices were used in daily remedies and medicines, Jordan has always been dedicated to enhancing her therapies with botanical support, ensuring that the birthing experience is as comfortable as possible for both mother and baby.
Jordan's experience of plant-based remedies dates back as far as she can remember and accompanied her throughout her educational and early career development.

'I believe in the holistic approach....

in the same way that both midwifery and baby masseuse go hand in hand... so does enhancing these services with botanical care...'


'In the West Indies, you're never too far from someone creating their own herbal teas and using their unprocessed, homegrown produce for nutritional or skincare purposes.'

Influencing her decision to pursue a profession as a midwife and further choices to be trained and become a teacher of baby massage, Jordan forged these options as opportunities to implement her heritage knowledge.



Time and again, witnessing first hand how struggles of breastfeeding, sleep deprivation and postnatal depression can affect the bond between a mother and baby, Jordan's insight and experience using plant-based remedies and the practice of baby massage has successfully bridged this gap.

'...the botanical support allows parents to meet their baby's physical as well as emotional needs whilst building that special bond and relationship with their little ones.'



Her service-minded, dynamic and holistic approach mean that Jordan is in very high demand through an organic word-of-mouth appraisal of her well-being expertise.

Processing her case studies and the various requests and queries Jordan receives in her work with her clientele, Jordan's insight is instrumental in the curation of Curate Babies products and the direction that the formulation takes.

The trusted relationships developed through Jordan's devotion as a midwife and deep personal engagement through baby massage enable direct interaction and an open dialogue that helps in evaluating the most pressing areas and contemporary needs of mothers and their young ones.








Jordan underpins her traditional knowledge with the formal discipline of the field of midwifery to progress an empirical approach in her understanding of the power of natural ingredients and the benefits it can have on both mother and child.

This combined strength of ancestral and academic knowledge, lends a unique expertise in the creative process of the Curate Babies range, actively ensuring that all the ingredients deliver the correct results for pregnant women, and their babies.




Jan Heffer
Jan Benham Quote
NNEB Nursery Nurse, Doula and trainer of post-natal Doula
Empowering mother for baby
Jan Heffer, embraces her role as: mother, grandmother, qualified nursery nurse, doula, private nanny and business woman instilling natural values and solution-oriented methods for positive motherhood.

Having worked at Dr Barnardos, with children in other organisations, Jan discovered the world of doulas.

'When I read about doulas, I realised that this was what I had been doing for many years, without realizing there was a name for it!'


Jan subsequently went on a training course, ran by renowned obstetrician Michel Odent, and qualified.
She then set up her own doula business...
'...mainly because I just loved getting alongside women and helping empower them, building up their confidence that they were a great mum and definitely the woman for the job!'


Jan's understanding of the needs during early stages of motherhood are informed by her rounded experience encompassing multiple facets of womanhood and which sparked her desire to start building communities of women helping other women again -


'...like it used to be years ago...'




As a qualified practitioner and trainer of birth and postnatal doula, Jan is fully active in her role of support helping women to navigate the at times daunting journey of parenting.

She exemplifies her passion for caring with a wholesome outlook encompassing the rebalancing properties of botanicals to optimise physical and emotional health facilitating feelings of positivity and encouraging wellbeing approaches to life.

Jan trailblazes and leads the educational charge for parents on the correct types of natural products for use on their young ones and their own skin.






Decades of experience with the mental and physiological changes that affect women in the pregnancy and post-partum stages of early motherhood have provided Jan an invaluable awareness in the areas of prevention, support and healing.

This informed understanding is a vital asset shaping the purpose orientation and ingredient selection of Curate Babies' products ensuring that as the range grows the formulations remain relevant and effective natural supports to the role of motherhood.